Comparison of eSports and Traditional Sports Consumption Motives. They sought to compare spectator attendance motives, and the possible effects on attendance eSports–organized video game competitions–are growing in popularity, with top tournaments drawing crowds of spectators rivaling traditional sporting events. (2013). But for esports, players are not even required to be physically present to play the game. Lee, D. & Schoenstedt, L. J., 2011. With recognition of the need for studying eSports in this interactive digital communication era, this study explored 14 motivational factors affecting the time spent on eSports gaming. The Arena and Stadiums . A research paper, “Comparison of eSports and Traditional Sports Consumption Motives” by Donghun Lee, Ball State University and Linda J. Schoenstedt, Xavier University, addresses this difference in esports and traditional sport fan behaviors . But in recent years, popular acceptance for eSport has risen and prize pools are skyrocketing. A research paper, “Comparison of eSports and Traditional Sports Consumption Motives” by Donghun Lee, Ball State University and Linda J. Schoenstedt, Xavier University, addresses this difference in esports and traditional sport fan behaviors . Motives for attending non-revenue collegiate sports. Comparison of eSports and Traditional Sports Consumption Motives. Comparison of ESports and Traditional Sports Consumption Motives 6.2 (2011): 39-44. So, no surprise that eSports are taking off just like any other sports. ICHPER-SD Journal of Research, 6(2), 39-SD Journal of Research, 2011, Vol.6(2), p.39-44. Factors affecting eSports Consumption The 2008 Entertainment Software Association report indicated that approximately 65% of American households play computer or video games and over 40% of Americans either have purchased or plan to purchase one or more game(s). eSport vs. 2011. (Everyone) Close. There are tournaments and leagues for … Article available to students in EBSCOhost. Electronic sports, or eSports for short, are professional computer gaming. Comparison of spectator motives eSports and traditional sports are similarly consumed between eSport and traditional sporting event contexts in accordance with the same spectator motives, permits assessment of similarities and diferences existing theoretical and practical approaches to sport between the two. Electronic sports, cybersports, gaming, competitive computer gaming, and virtual sports are all synonyms for the term eSports. Prior research has examined eSports in isolation from traditional sports, overlooking direct comparisons to understand the degree to which eSport spectators are motivated similarly to traditional sport spectators. I want to look at the motives for eSport consumption and traditional sport consumption. eSports will also be a medal event in the 2022 Asian Games, which could pave the way for full Olympic status. “Professionalized Consumption and Identity Transformations in the Field of ESports.” traditional sports and eSports marketing. Theoretical Background General definitions of motives imply that individuals have certain needs and these unfulfilled needs become a driving force for future behaviors. Previous studies have paid little attention to spectators’ consumption behaviors and motives for watching different types of esports live-streaming and game genres. While the exact definition for esports will vary depending on who you ask, most would agree with the following: Motivational Differences Among Viewers of Traditional Sports, Esports, and NBA 2K League Show all authors. Past research on spectator motives in traditional sport has sought to understand the psychology of the sport audience (e.g., Funk & Mahony, 2002; Trail & James, 2001). Traditional sports are a whole different league altogether, wherein sports like American football, baseball, basketball are the most profitable sports leagues in the world. The "New" Student-Athlete: An Exploratory Examination of Scholarship eSports Players. With recognition of the need for studying eSports in this interactive digital communication era, this study explored 14 motivational factors affecting the time spent on eSports gaming. 3 Mar. From the results we can determine if there are similarities or differences between the two. "Comparison of ESports and Traditional Sports Consumption Motives." Seo, Yuri. Sports vs esports. Identification: This source is a scholarly, peer-reviewed research journal that provides insight regarding the difference between eSports and traditional sports. As a whole, eSports is starting to seriously compete with the big leagues. Journal of Marketing Management, 29(13-14), 1542-1560. These motives are sozialisation, athlete performance, and different types of achievements, suggesting similar consumer motives and needs as indicated with traditional sports (Funk, Pizzo & Baker, 2018). As for where that puts esports compared to traditional sports, it’s still well behind the NHL (59%), the Summer and Winter Olympics (44% each), NFL (35%), MLB (34%), CFL (34%), Paralympics (34%), NWHL (32%), NBA (31%) and other sports including Grand Slam Tournaments, PGA Tour, FIFA and MLS. Multiple regression analysis results show that spectators across contexts have distinct sets of motives influencing game attendance. Web. With recognition of the need for studying eSports in this interactive digital communication era, this study explored 14 motivational factors affecting the time spent on eSports gaming. Chapter 1 INTRODUCTION Background of the Study Electronic Sports (eSports) is a spectacle taking the broader gaming industry by storm. 12 Feb. 2015. eSports has many of the components of traditional sports – including players, teams, managers, leagues, competitions, events, endorsement deals, players transfer fees, college scholarships, and the dark site of match-fixing, and doping (Pizzo et al., 2018). Knight, Shawn. eSports, the current study adopts a sport consumer behavior approach and provides a quantitative comparison between spectators of eSports and traditional sport. Over time, eSports will tap into bigger advertising budgets, and reach national, regional, and global levels, as traditional sports are able to. Multiple regression analysis results show that spectators across contexts have distinct sets of motives influencing game attendance. Comparison of eSports and Traditional Sports Consumption Motives. In this regard, it is necessary to investigate why fans enjoy this new sports genre as a spectator sport. Electronic sports (eSports), or competitive video gaming, is a type of sport that has recently expanded its horizon from being a participatory sport to a spectator sport fueled by its wide popularity. Sport: A Comparison of Spectator Motives. Regardless of the term used, eSports is now becoming more accepted as a "sport" and gamers are being identified as "athletes" within society today. The current study demonstrates that traditional sport and eSports are similarly consumed, suggesting that sport industry professionals can manage and market eSport events similarly to traditional sport events This study, therefore, investigates spectator motives and consumption behaviors based on the interaction effects of live-streaming types and game genres. Lee, Donghun and Linda J. Schoenstedt. "Competitive Gaming Now Recognized as a Pro Sport in the US." Using a sample of 515 college students and athletic event attendees, we further compared eSports game patterns to their non-eSport or traditional sport involvements (game participation, game attendance, sports viewership, sports … Like fans of traditional sports franchises, loyal fan base can be built around the brands of esports teams, at which stage the financial promises really begin to materialize. This list is based on the initial literature list done by T.L. Over time, eSports will tap into bigger advertising budgets, and reach national, regional, and global levels, as traditional sports are able to. [Google Scholar] Molina, B. Comparison of spectator motives eSports and traditional sports are similarly consumed between eSport and traditional sporting event contexts in accordance with the same spectator motives, permits assessment of similarities and diferences existing theoretical and practical approaches to sport between the two. In South Korea, spectator motives across one traditional sport (soccer) and two eSport contexts (FIFA Online 3 and StarCraft II) were measured. 2016. Citation: Seo, Y. 2. In this paper, we expand However, not only focused on research done in English but also other languages. It is worth noting that this study may allow researchers to determine if any marketing tactics used to successfully market traditional sports could also be applied to eSports. Virtual World, Varsity Sport Abstract. intention to … Athletic Sports Comparison of eSports and Traditional Sports Consumption Motives. The players of traditional sports and esports, though vastly different share these common qualities as they push themselves every day to do better at the thing they love. What You Need to Know About Esports. eSports vs. Sports: Comparison Chart. A Comparison Between Esports and Traditional Sports Sports have been around since the dawn of mankind and civilizations throughout the years have evolved sports into huge events with many spectators. Summary of eSports and Sports. Posted by 2 years ago. Comparison of eSports and Traditional Sports Consumption Motives. Comparison of eSPorts and Traditional Sports Consumption Motives. There are a variety of statistical resources and articles on the topic. More specifically, three motives (i.e., behavior among eSports consumers. The arena in which the sport is played is a huge factor in how the sport is watched and enjoyed. 2016. “Comparison of ESports and Traditional Sports Consumption Motives.” The ICHPER-SD Journal of Research in Health, Physical Education, Recreation, Sport & Dance, 6(2): 39-44. Publishing with IGI Global has been very productive for me. In traditional sports, we have many different categories such as basketball, football, or volleyball… Esports is no different. Specifically, this study aimed to (a) investigate eSports spectators… Journal of Research in Health, Physical Education, Recreation, Sport & … (Everyone) surveymonkey.co.uk/r/3CF6... 2 comments. N.p., 15 July 2013. In a direct comparison to ‘traditional sports’ … comparison of consumption motives of esports and traditional sports found that one of the predominant motives for engaging with esports are competition and skill building [42], lending further importance to fostering skill acquisition as part of the viewing experience. Lee, Donghun, and Linda J. Schoenstedt. The Future is Now: Esports Policy Considerations and Potential Litigation . In esports, the arena is all digital. Comparison of eSports and Traditional Sports Consumption Motives. Where I believe this is important is because of the growth of eSport on the internet. USA Today. Using regression analysis, the extent to which motives impact time spent on eSports game playing was examined. “ Comparison of eSports and Traditional Sports Consumption Motives.” ICHPER-SD Journal of Research 6 (2): 39 – 44. Consequently, Xavier University multimedia outlets cover more eSports games and potential investors have paid more attention to this market segment as Abstract a growing sponsorship opportunity. In their analysis, it is shown that compared to traditional sports, esport consumers spend relatively little on sport merchandise and … Comparison of eSports and traditional sports consumption motives. Seo, Yuri. for Sports Consumption (MSSC), on-site visitors and stream followers (N = 637) of a big eSports event were surveyed. Sure, a real athlete gets up and does squats, runs laps, sweats, while an Esports athlete sits in a chair and clicks the buttons on a mouse, keyboard, or controller. It stands at the intersection of gaming and sports. Limelight Networks, 2018. Comparison of eSports and Traditional Sports Consumption Motives by Donghun Lee, Ball State University and Linda J. Schoenstedt, and in turn, has boosted eSports consumption. In traditional sports, you have to remember the rules and play by them: if you touch the soccer ball with your hands, the other team gets a penalty kick. In another study of motives to consume esports, Pizzo et al. With recognition of the need for studying eSports in this interactive digital communication era, this study explored 14 motivational factors affecting the time spent on eSports gaming. eSports will also be a medal event in the 2022 Asian Games, which could pave the way for full Olympic status. Comparison of eSports and Traditional Sports traditional sports and eSports marketing. Theoretical Background General definitions of motives imply that individuals have certain needs and these unfulfilled needs become a driving force for future behaviors. Sports and Exercise Statistics ... USSA students conducting research on eSports are invited to review the Sports Market Analytics resources. 2018. International Council for Health, Physical Education, Recreation, Sport, and Dance (ICHPER-SD) Journal of Research. Comparison of eSports and Traditional Sports Consumption Motives . By analyzing the motives for eSports consumption of these two groups, insights about users following one specific broadcast form were derived and success factors (e.g. Web. Over the years, I have seen how IGI Global’s technological capabilities have come to the fore with their book publishing system, which vastly simplifies the process, particularly the uploading of manuscript contents, the double-blind peer review process, and the book proofing. TechSpot. Instead of a healthy breakfast of eggs and spinach, the Esports athlete is much more likely to reach for the takeout menu. Esports games based on traditional sports have also been gaining popularity in recent years, as more and more video game publishers partnering up with traditional sports franchises in the development of seasonal tournaments and esports representation of the franchises (Raraport, 2017). As a whole, eSports is starting to seriously compete with the big leagues. Lee, Donghun and Linda J. Schoenstedt. Comparison of eSPorts and Traditional Sports Consumption Motives. Researchers suggest that eSports fans are trying to fulfill similar motives as fans spectating traditional sports (Pizzo & Funk, 2017). Why Watch Other People Play Video Games? Comparison of eSports and Traditional Sports Consumption Motives. The differences are undeniable. 2011. The growing audience is what has mainly led to sales growth, and it's not just because revenue is created by those viewers. The current study demonstrates that traditional sport and eSports are similarly consumed, suggesting that sport industry professionals can manage and market eSport events similarly to traditional sport events. eSports has even infiltrated higher education in the… 2015. Lee and Schoenstedt (2011) have observed similar patterns of fan consumption between esports and traditional sports. The current study measures widely-used sport consumption motives to ex-amine their influence on eSport spectatorship and game attendance frequency. ICHPER-SD Journal of Research, 6 (2), 39-SD Journal of Research, 2011, Vol.6 (2), p.39-44. We review work in business, sports science, cognitive science, informatics, law, media studies, and sociology to understand the current state of academic research of esports and to identify convergent research questions, findings, and trends across fields. But so are the similarities. History: Searched “electronic sports” on VCU Library database, which redirected to the EBSCOhost Business Source Complete database. History: Searched “eSports” on VCU Library database, which redirected to EBSCOhost. Over the years, both in terms of popularity and revenues, the eSports industry has seen tremendous growth. “Professionalized Consumption and Identity Transformations in the Field of ESports.” History: Searched “eSports” on VCU Library database, which redirected to EBSCOhost. The importance of esports to traditional sporting brands. This study examines motivations of eSports spectators in different segments to gain a better understanding of the behaviors of this growing population. (2018) observed the similarities and contrasts that exist between traditional sport spectators’ and esports spectators’ consumption motives. patterns of eSports consumption to determine whether eSports consumption stands alone as a distinct market or whether it is similar or compliments traditional sports consumption. comparison of consumption motives of esports and traditional sports found that one of the predominant motives for engaging with esports are competition and skill building [42], lending further importance to fostering skill acquisition as part of the viewing experience. Therefore, the goal of this page is to create an extensive list of academic literature on esports. Because of this, it makes sense that the rise of technology and video games has also brought out a competitive scene: Esports grew exponentially in recent years and the topic becomes increasingly relevant in academic research. The current study measures widely-used sport consumption motives to ex-amine their influence on eSport spectatorship and game attendance frequency. Electronic sports: A new marketing landscape of the experience economy. Journal of Research, 6(2), pp. 39-44. Using a sample of 515 college students and athletic event attendees, we further compared eSports game patterns to their non-eSport or traditional sport involvements (game participation, game attendance, sports viewership, sports readership, sports listenership, Internet usage specific to sports… he use of selected motives from the consumer behavior are likely applicable to eSport, as … … and eSports consumption. Archived [Repost][Academic] eSports Consumption Motives and Comparison to traditional sports. First things first, the obvious difference between the gameplay of the two is that traditional sports players need two teams of people to play against each other in a physical location and require more physical movement. 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